Hi, Im Alison, the founder of Empowerment Edge Coaching, Welcome!.
Im excited that you are reflecting on your life to date and are interested in taking ACTION on the ADVENTURE of Personal Development to be a more aligned and powerful version of YOU. Our reality is generated by our mind. Particularly our Unconscious mind. Understanding the Unconscious Mind is my passion. I have worked in many different roles in the Health Industry all my life and all roads have led me to be curious about Neuro-plasticity and human behaviour and our ability to make change when we truly know how. That is how my business was born. Empowerment Edge Coaching. Reclaim your Empowerment Edge.

Who Am I?

Hi, I’m Alison, and my purpose is simple yet profound: to help raise the vibrational frequency of humanity—one person at a time—by guiding individuals toward greater joy, fulfilment, and empowerment in their lives.

I was born in the ‘60s into a middle-class family, raised by an atheist mother and a Christian father. This unique upbringing sparked my lifelong curiosity about the world and my place in it. Growing up as a middle child, I was always seeking—exploring questions of meaning, connection, and purpose. Life has blessed me with incredible experiences, but like everyone, I’ve faced my share of challenges.

The greatest test of my resilience came in 2002 when, under difficult circumstances, I became a single mother to very young children. It pushed me to my limits, testing every value, boundary, and ounce of inner strength I had. Through this period, I discovered resources within myself I didn’t know existed. But I also realized I couldn’t do it alone. Learning to ask for help was one of the most powerful lessons of my life.

During this journey, I discovered the immense value of having an independent professional in your corner. A coach or mentor provides a safe space free of judgment or bias, offering undivided attention and the chance to focus entirely on YOU. This realization became a cornerstone of my passion for life coaching.

From Nurse to Coach

My professional journey started in nursing, driven by a deep interest in the human condition and a desire to help others. Over the years, I’ve been privileged to share conversations with thousands of people about life, death, purpose, and the struggles we all face. These experiences taught me extraordinary listening skills and reinforced my belief that every person has a story worth honoring.

Later, my corporate career in global health companies taught me the power of vision, collaboration, and strategic goal-setting. These lessons weren’t just professional—they also helped me thrive as a single mother, allowing me to build a secure future for my family by setting ambitious goals and following through with action.

Finding My True Calling

The COVID-19 pandemic, with all its disruptions, became a turning point in my life. I decided it was time to live with greater purpose. During a retreat in India, I discovered life coaching, and it felt like everything in my life had been leading to this. With decades of personal development under my belt—through books, courses, and self-reflection—coaching perfectly aligned with my core values of connection, curiosity, love, and growth.

As a certified Life Coach trained in Neuro-Linguistic Programming (NLP) and Hypnosis, I specialize in listening beyond words—tuning into what’s spoken, unspoken, and how it’s said. My mission is to guide you in breaking through limitations, uncovering your strengths, and creating a life you love.

 

Why I’m Here

I couldn’t be more excited about the potential for transformation that coaching brings.

Together, we’ll harness proven techniques to unlock your potential and empower you to live with purpose and fulfillment.
For me, it’s not just about your success—it’s about fulfilling my purpose to help humanity thrive, one person at a time. Let’s walk this journey together and raise our vibrations in this extraordinary life we share.

Contact Me!

Ready to take the first step toward embracing your best self?

I’d love to hear from you!
Whether you have questions, need more information, or are ready to start your journey, let’s connect.
Together, we’ll uncover your inner strength and create a mindset that empowers you every day.
Fill out the form or reach out directly—I’m here to support you.

Empowerment Edge Coaching

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