Hi, Im Alison, the founder of Empowerment Edge Coaching, Welcome!.
Im excited that you are reflecting on your life to date and are interested in taking ACTION on the ADVENTURE of Personal Development to be a more aligned and powerful version of YOU. Our reality is generated by our mind. Particularly our Unconscious mind. Understanding the Unconscious Mind is my passion. I have worked in many different roles in the Health Industry all my life and all roads have led me to be curious about Neuro-plasticity and human behaviour and our ability to make change when we truly know how. That is how my business was born. Empowerment Edge Coaching. Reclaim your Empowerment Edge.

You are
a Universe.
Be an Explorer, and
Reclaim your own riches.

Why should I work with a Coach?

Growing and thriving is a basic human need. In doing so we face challenges we may struggle to overcome.

Why? because our blueprint for life embedded in our Unconscious Mind.  

it is the force in the driver’s seat for our thoughts and behaviours. 

The human brain is brilliant but a little lazy and uses many of the same superhighway neural networks to respond to events in our external world.
This means we
repeat patterns in thoughts, emotional reactions and bahaviours and continue to get similar outcomes.

As humans, we repeats behaviour patterns.

But the truth is, even with endless self-help resources, advice from friends, and personal determination, we often find ourselves stuck repeating these old, unhelpful patterns.

Lasting change requires more than just willpower—it requires understanding and reprogramming the unconscious mind patterns that drives us.

That’s where a professionally trained Mind-Flex Coach comes in to facilitate change at a NEURAL PATHWAY level.

My Coaching space values

Here are some common questions—

and the answers
that might just shift your perspective.

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"Why pay for a coach when there are so many free resources available?"

Self-help books, podcasts, online and live resources are prolific and abundant, so why do so many still struggle with transformational and lasting change even after submerging in their content? Because understanding what to do isn’t enough. The Conscious Mind is absorbing the information but it requires discipline and repetition to apply the knowledge.
The Unconscious Mind runs the show and, by its very nature, it is unconscious to you. Those hidden limiting beliefs, rules and patterns can hold us stuck .
As Carl Yung said “ Unless we make the Uncounscious Conscious , it will direct our lives and you will call it fate”. A Coach helps uncover these patterns and assists in rewiring a new neurology for lasting change.
Following a recipe does not make you a Chef, just like learning new information doesn’t guarantee transformation.

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"Why not just talk to friends or family for support?"

Having great Friends and Family to talk to is wonderful and helps you feel supported. The limitation can be that they see you through the lens of their own beliefs and perceptions generated by their history.
You may hear comments like: “ Oh that’s just who you are, accept it” or “ Theres nothing wrong with you, your lucky” . Whilst well meaning, it is not always helpful when struggling to overcome a problem.
They are also biased.
A professionally trained Coach is unbiased and skilled in bringing Unconscious patterns to the surface. In short, a Coach EMPOWERS YOU to access all the incredible resources you have within to get you to where you want to go.

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"I know what to do—I just need to follow through!"

If you know what to do but still can’t make it happen, you’re not alone.

Most of us have Unconscious conflicts or counter-commitments. Like an invisible foot on the brake to your progress. Have you ever thought something like “ Part of me wants to do XXXXXX, but part of me doesn’t” ?. This can be an internal Unconscious process in motion. Perhaps conflicting Values or something else. Professional Coaching helps you align your Conscious wants/goals with your Unconscious Mind and turn temporary fixe into permanent, life-changing results.

Ready to jump over those obstacles?

Unlock the power of your mind,
With my
Mind-Flex programs

shift from rigid mindsets to a flexible, empowered approach to life.
Here, with Empowerment Edge Coaching, it’s about embracing every part of you—your light, your shadow, and everything in between.
Let’s raise your vibration, 

one powerful choice at a time.

Can you benefit from my Mind-Flex Coaching? Take the Quiz and find out

My Credentials

As the founder of Empowerment Edge Coaching, I bring a wealth of experience in mindset empowerment, personal development, and coaching strategies designed to inspire lasting transformation. I’m certified in different fields and have worked with individuals from diverse backgrounds to help them shift from limiting mindsets to flexible, growth-oriented perspectives. 

 

My passion lies in empowering you to embrace your strengths, overcome challenges, and unlock your full potential with confidence and clarity.

Contact Me!

Ready to take the first step toward embracing your best self?

I’d love to hear from you!
Whether you have questions, need more information, or are ready to start your journey, let’s connect.
Together, we’ll uncover your inner strength and create a mindset that empowers you every day.
Fill out the form or reach out directly—I’m here to support you.

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How can a Mind-flex coach

help me?

can a Mind-flex coach help me?

Ready to break free from the habits and thoughts that no longer serve you?

Take this quick, step-by-step assessment to uncover the areas where you feel stuck and identify the empowerment coaching tailored to your needs.

Whether it’s shifting limiting beliefs, building confidence, or creating lasting change, let’s map out your path to a more empowered you.